Cairo website studio · Human X AI
We build launch websites.
Launch websites for developers, luxury brands and founders. Brand worlds and AI visuals built around them.
Cairo → Gulf
AI first. Taste always.
Why Mad Genius
Since 2022
Websites are the main thing we do.
Brand worlds and AI visuals grow out of them.
Strategy, design, code and AI production under one roof. Built by hand, in Cairo.
Shipped for
(02) Services
Cairo → Gulf
Generative
Practices
Launch websites
Our main service. Brand worlds, applied AI and AI visuals are built to serve the site.
Launch Websites
Brand Worlds
Applied AI
AI Visuals & Video
The Proof
Qatari Diar
Trusted by Qatari Diar.
We built the launch website for Alam Al Roum, the flagship North Coast development of Qatar's sovereign developer.
Delivered as BKI, our former name. Alongside it, direct work with heads of teams at Apple and Amazon on separate, independent projects.
Alam Al Roum case study
(03) Projects
Collection
Portfolio
Launches we have shipped, and generative studies.
Launches
We have shipped
19 launch websites
alamalroumegypt.com
swissgold.com.eg
pencilight.com
breatheeveryday.com
onyuclothing.com
nillens.com
xfurnishing.com
In production
Asmoriasmori.com
Fish, Milk & Datesfishmilkandates.com
building-blox.co
wearitmilano.com
abdulrahmanabdullah.me
gabriswear.net- DrowzyIn production
yopolis.co
thenestegypt.com
twomushrooms.co
ticas-world.com
Generative studies
Made with AI
Studio experiments, not client work
Gold, pouredAI study 
Print runAI study 
Villa at blue hourAI study 
Wireframe by handAI study 
Three screensAI study 
Limestone living roomAI study 
Paper and steelAI study 
Aerial printsAI study
(04) Facts
On the record
Numbers we can put our name to.
Egypt
Qatar
Kuwait
UAE
Jordan
Lebanon
Iraq
Italy
Germany
Canada
United States
China
- Client portfolio
- $35B
- Built for Qatar's sovereign developer.
- Launched in 2026 on Egypt's North Coast.
- Countries shipped
- 12
- 12 countries, from Cairo to the Gulf.
- Working across the Gulf.
- Customers reached
- 160K+
- 160K+ reached through the Breathe platform.
- Fixed fee, written scope.
No estimates
ShowReel
Creative Process
Four stages
From brief to launch.
A written scope, a fixed fee, dates in the diary.
Every engagement follows the same four stages. Nothing starts without a written scope.
Discovery
Vision
Positioning, and the one thing visitors must feel.
Direction
Strategy
Scope, structure and the AI layer, in writing.
Creation
Production
Design, motion and AI production as one system.
Handoff
Delivery
Hand-built launch, handover, then we watch the numbers.